In the heart of the Bedouin town of Rahat is Madak Madak, a French patisserie renowned for the quality of its pastries and sweets throughout Israel’s Negev region. To better define its corporate identity, we distilled and defined the essence of the brand, creating a visual language that best delivers its singular blend of Bedouin traditions and French patisserie. And using a strong desert-colored palette, we gave center stage to the expressive beauty of Arabic calligraphy throughout an impressive line of products and merchandising.
