The only wine making facility in Israel’s capital, the Jerusalem Vineyard Winery has been producing first-rate wines for over a century. To give their brand a modern look and feel, the winery asked us to create a contemporary and sophisticated design – both digital and editorial. To this end we blended old and new, and anchored our specially developed visual vocabulary in the landmark Montefiore Windmill in central Jerusalem, in which the winery’s visitor’s center is housed. The result: a brand that is both historic and forward looking, and is most realized in the winery’s premium Windmill Project label.
